01
AI assists. Humans decide.
Anything that rewrites your scope waits for a human approval. The coach's job is to do the boring work, not to change your plan unsupervised.
About
Built by people who got tired of strategy stalling between the doc and the repo.
The short version.
Three of us spent a decade shipping products at companies where the most important artefact — the decision behind a feature — was a Slack thread nobody could find six months later. Every new hire repeated mistakes the team had already made.
We tried the usual things. Notion templates. Linear automations. AI assistants that summarised meetings nobody re-read. None of them changed the loop: ideas got fuzzy, scope got political, and the repo and the strategy drifted apart.
Jary is what we wanted instead. A coach that pressure-tests an idea through six phases. A workspace that remembers what the team decided and why. Agents that do the work nobody wants to, with humans in the loop on anything that matters.
What we believe
Four positions we won't move on.
02
Every claim needs a citation.
When the coach asserts something about a competitor or the market, you can click straight to the source. No vibes.
03
Speed beats customization.
We will not ship another configurable framework. Sensible defaults, opinionated workflows, and a workspace that gets out of the way.
04
The backlog is downstream of thinking.
Most PM tools start with tickets. We start with the idea, then earn the ticket. That's why the coach refuses to write a spec until it's ready.